Managing Keywords & Mentions
Tune triggers and frequency so product cards feel helpful, not pushy.
Why it matters
Right time, right product: Good keywords + sensible frequency make cards feel like helpful guidance, not ads.
Higher conversions with less noise: Natural phrases trigger relevant offers; rate‑limits prevent spam.
Faster optimization: Mentions data shows what resonates so you can refine weekly.
Keyword Management
Keywords decide when your Delphi promotes a product, so fine‑tuning them is the heart of smart, non‑spammy offers.
What you can do
Add multiple keywords per product: type a word or phrase → press + → it appears listed under the product.
Use natural language: match how users actually speak (e.g., “running shoes” vs “footwear”).
Edit anytime: click the ⋮ menu on a product → Edit → adjust keywords → Save.
Monitor performance: the Mentions column in the table counts how often each keyword fires.
Managing Mention Frequency
Pick how often Delphi drops a product card so recommendations feel helpful.
Every mention
Best for: Rare, high‑intent terms.
Behavior: Card appears each time the keyword is typed, even if the same user repeats it.
Tip: Watch click‑through; if it slips, switch to a lower frequency.
Once per user
Best for: Common keywords that could spam a single visitor.
Behavior: Card shows one time per person across chats until you edit it.
Tip: Good for evergreen links (shipping, sizing guides).
Once per conversation
Best for: Broad topics that pop up naturally.
Behavior: Card appears the first time per chat thread, resets in the next conversation.
Tip: Safe default to balance visibility with a clean chat.
Best practices
Keep descriptions tight
Why it matters: Short, benefit‑first copy keeps the chat flowing and nudges clicks without sounding sales‑y. How to do it: Lead with a verb, cap at two sentences (< 25 words), speak outcomes not specs, avoid jargon, A/B test two variants.
Choose conversational keywords
Why it matters: The right words trigger cards naturally so users feel helped. How to do it: Mine chat logs; avoid filler words; add variants only if meaning changes; review quarterly and retire weak entries.
Start safe, then refine
Why it matters: Over‑posting annoys; under‑posting leaves money on the table. How to do it: Begin with Once per conversation; monitor for two weeks; raise to Every mention for niche terms; drop to Once per user if triggers feel spammy.
Review mention counts weekly
Why it matters: Data shows what resonates so you invest where it pays off. How to do it: Check Mentions each Friday; deactivate low performers (< 5 mentions or zero clicks); double‑down on winners; log changes so trends are visible.
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