Insights
Learn how to navigate the Insights tab to track your Delphi’s performance, user engagement, and revenue. This guide will help you find key metrics, interpret analytics, and leverage user activity for data-driven decisions.
How to Use This Guide
You can explore this guide in two ways—both contain the same information, so choose the approach that works best for you:- By Idea/Analytic: Understand the Insights tab through the different analytics available.
- By Studio Tab/Organization: Learn about this tab by exploring its subpages, understanding where specific data is located and how to use it.
Understanding Insights by Analytics
All Available Analytics
The Insights tab provides visibility into the following key areas:Your Use of Delphi
Your Use of Delphi
- Time spent creating and refining your Delphi
- Messages that are unanswered by you
User Engagement & Activity
User Engagement & Activity
- Messages sent and received
- Total conversations created
- Active users engaging with your Delphi
User Access & Interaction
User Access & Interaction
- How users are accessing your Delphi (web, embed, WhatsApp, etc.)
- Interactions by instance (e.g., main clone, customer support version)
Content & User Interests
Content & User Interests
- Most popular topics asked about
- Most frequently asked questions
- Most cited sources within your Delphi’s responses
Revenue & Monetization
Revenue & Monetization
- Number of subscribers
- Revenue generated total and over time
Applying Your Analytics
Understanding which analytics are available is one thing—using them effectively is another. This section breaks down each metric, detailing what it measures, where to find it, and how to leverage it to optimize your Delphi’s performance.Your Use of Delphi
Your Use of Delphi
Time Spent Creating Your Delphi
Time Spent Creating Your Delphi
🔍 What You Can Measure: You can measure the total time spent creating, training, and refining your Delphi. This reflects your level of investment in shaping its knowledge, responses, and overall effectiveness.
📍 Where to Find It: Go to the Insights tab → Activity → “Time Created” in the top left
🎯 How to Apply It:
- Low time spent, high engagement? Consider adding more content or fine-tuning responses to guarantee quality, since many people are actively using your Delphi.
- High time spent, low engagement? Shift your focus to promotion—share your Delphi on social media, embed it on your site, or introduce it to your audience. Gather user feedback to understand what they need, then refine it based on real interactions rather than making blind adjustments.
Unanswered Messages
Unanswered Messages
🔍 What You Can Measure: You can measure the number of user messages that your Delphi did not respond to. High numbers may indicate gaps in your Delphi’s knowledge, restricted topics, or content limitations.
📍 Where to Find It: Go to Insights → Activity → “Messages Unanswered” box.
🎯 How to Apply This Insight
- High unanswered messages? Check if they are due to missing content, restricted topics, or confusing user questions. Make sure to go back and respond to them in a timely manner to maintain engagement and improve user experience.
- Low unanswered messages? This suggests your Delphi is well-trained and effectively engaging users. Keep monitoring to maintain responsiveness.
User Engagement & Activity
User Engagement & Activity
Message Volume
Message Volume
🔍 What You Can Measure: You can measure the total number of messages sent by your Delphi and received from users. This helps you understand overall engagement levels and how actively users are interacting with your Delphi.
📍 Where to Find It:
- Messages sent by your Delphi: Go to Insights → Activity → “Messages Answered” box
- Messages sent + received: Go to Insights → Activity → Messages Chart
💡 Pro Tip: You can adjust the view to show data from the last 24 hours, 7 days (default), 30 days, 3 months, or 12 months by toggling between them at the top of the screen.
🎯 How to Apply This Insight:
- High message volume? Strong engagement—use it to identify trends and popular questions.
- Low message volume? Consider promoting your Delphi on social media, embedding it on your site, or encouraging existing users to engage more.
- Disproportionate sent vs. received messages? If your Delphi is sending significantly more messages than it’s receiving, users may not be engaging in back-and-forth conversations—especially in the case of broadcasts or automated actions (in ongoing conversations, message volume is usually balanced, so a large discrepancy may indicate a need for adjustment in these areas particularly). Refine these forms of communication to encourage more interaction.
- Fluctuating message volume? Track patterns over time to see how updates, promotions, or content changes impact engagement.
- Compare this against your other engagement channels: Evaluate this against channels such as your social media, course, or newsletter—to gauge how much value users are getting from Delphi versus other platforms.
Total Conversations
Total Conversations
🔍 What You Can Measure: You can measure the total number of unique conversations started with your Delphi. This helps you understand how often users initiate new interactions and provides insight into overall engagement trends.
📍 Where to Find It: Go to Insights → Activity → Chart visual (default view is on Messages) → Toggle to “Conversations” tab.
💡 Pro Tip: You can adjust the view to show data from the last 24 hours, 7 days (default), 30 days, 3 months, or 12 months by toggling between them at the top of the screen.
🎯 How to Apply This Insight:
- High conversation volume? This indicates strong user interest and desire to categorize conversations—analyze what’s driving new interactions and how users are grouping content into different conversations.
- Low conversation volume? Users may not be consistently interacting with your Delphi enough to justify starting new conversations. Push active users to interact with your Delphi in new ways so they make the most out of it.
- Fluctuating conversation trends? Compare spikes or dips with updates you’ve made, promotions, or content changes to understand what influences user behavior.
- Compare this against your other engagement channels: Evaluate this against channels such as your social media, course, or newsletter—to gauge how much value users are getting from Delphi versus other platforms.
Active Users
Active Users
🔍 What You Can Measure: You can measure the number of unique users interacting with your Delphi within a given time frame. This helps you track audience engagement, identify growth trends, and assess the impact of your outreach efforts.
📍 Where to Find It: Go to Insights → Activity → Chart visual (default view is on Messages) → Toggle to “Users” tab.
💡 Pro Tip: You can adjust the view to show data from the last 24 hours, 7 days (default), 30 days, 3 months, or 12 months by toggling between them at the top of the screen.
🎯 How to Apply This Insight:
- High active users? Strong engagement—analyze what’s driving user interactions and double down on successful strategies.
- Low active users? Consider promoting your Delphi through social media, newsletters, or embedding it in more places to increase visibility.
- Fluctuating user trends? Compare activity spikes or drops with promotions, content updates, or external factors to understand what influences engagement.
- Compare this against your other engagement channels: Evaluate this against channels such as your social media, course, or newsletter—to see how much your Delphi contributes to overall audience engagement.
User Access & Interaction
User Access & Interaction
Access Channels
Access Channels
🔍 What You Can Measure: You can measure how users are accessing your Delphi—whether through the web, an embedded widget, WhatsApp, or other mediums. This helps you understand where engagement is happening and which channels are most effective.
📍 Where to Find It: Go to Insights → Activity → Scroll to the bottom → “Interactions by Medium” (bar chart displaying access sources).
🎯 How to Apply This Insight:
- Most traffic from one source? Focus on optimizing that platform for better engagement.
- Low engagement on certain channels? Consider improving visibility, usability, or promotion efforts there.
- Diverse access points? Ensure a consistent user experience across all platforms to maximize engagement.
- Understand audience preferences: This data helps you identify which mediums your users prefer, allowing you to refine your communication strategies across other platforms (e.g., social media, email, or community spaces).
Interactions by Instance
Interactions by Instance
🔍 What You Can Measure: You can measure how users interact with different instances of your Delphi, such as your main clone, a customer support version, or any other specialized instance. This helps you understand which versions are getting the most engagement.
💡 Note: If you’re unsure what instances are, see this webpage.
📍 Where to Find It: Go to Insights → Activity → Scroll to the bottom → “Interactions by Instance”
🎯 How to Apply This Insight:
- One instance is dominating? Consider why it’s more engaging—apply those insights to other instances or double down on this one to further optimize and enhance its impact.
- Some instances have low interaction? Reevaluate their purpose, visibility, or relevance to your audience.
- Balanced engagement across instances? Ensure each instance is optimized for its specific use case to maintain a strong user experience, or consider consolidating instances to focus engagement on a single, hyper-optimized Delphi.
Content & User Interests
Content & User Interests
Most Popular Topics
Most Popular Topics
🔍 What You Can Measure: You can measure the most frequently discussed topics in user conversations with your Delphi, along with the number of times each topic has been mentioned. This helps you understand what users are most interested in and where your Delphi provides the most value.
📍 Where to Find It: Go to Insights → User Engagement → Popular Topics
💡 Pro Tip: You can click “Show More” to see additional topics.
🎯 How to Apply This Insight:
- Top topics align with your expertise? Double down on those areas by adding more depth and resources.
- Unexpected topics gaining traction? Consider expanding your Delphi’s knowledge in those areas.
- Certain topics have a high mention count? Use this to refine responses, create related content, or highlight key themes in your messaging.
- Low topic variety? Users may need guidance—adjust messaging to encourage engagement across different subjects.
- Refine content creation across other platforms: Use these insights to shape blog posts, social media content, or videos based on user interests.
Top Questions
Top Questions
🔍 What You Can Measure: You can measure the most commonly asked questions from users, along with the number of times each question was asked. This helps you identify recurring inquiries and areas where users seek the most guidance.
📍 Where to Find It: Go to Insights → User Engagement → Popular Questions (scroll down below Popular Topics)
💡 Pro Tip: You can click “Show More” to see additional topics.
🎯 How to Apply This Insight:
- Frequently asked questions align with your expertise? Ensure your Delphi provides clear, well-structured answers.
- Surprising or repetitive questions? Consider refining your Delphi’s responses or adding content to better address user needs.
- Certain questions appear frequently? Use this to create FAQs, targeted content, or improve Delphi’s messaging to preemptively answer common inquiries.
- Refine content creation across other platforms: Turn frequently asked questions into blog posts, social media Q&A sessions, or video topics, and tailor your content to the questions people most want to ask you.
Most Cited Sources
Most Cited Sources
🔍 What You Can Measure: You can measure the most frequently cited sources within your Delphi’s responses. This includes the name of the content, its type (file, website, YouTube, etc.), and how many times it has been cited in conversations.
📍 Where to Find It: Go to Insights → Content Insights
🎯 How to Apply This Insight:
- Identify your most valuable content: See which sources contribute the most to your Delphi’s responses and consider adding similar high-impact materials.
- Spot underutilized content: If certain sources aren’t being cited as much, they may need better structuring, clearer relevance, or additional context.
- Ensure accuracy and relevance Frequently cited sources should be reviewed to confirm they reflect your most up-to-date knowledge and insights.
- Optimize content strategy: Use this data to refine what you upload, ensuring your Delphi pulls from the most relevant, high-quality materials.
- Apply insights to other platforms: If certain sources are frequently cited, repurpose their key takeaways into blog posts, social media content, or videos to reinforce their value beyond Delphi.
Revenue & Monetization
Revenue & Monetization
Number of Subscribers
Number of Subscribers
🔍 What You Can Measure: You can measure how many users have subscribed to your Delphi, giving you insight into audience growth, retention, and monetization performance.
📍 Where to Find It:
- Total subscribers number: Go to Insights → Earnings → Total Subscribers box
- Subscribers over time: Go to Insights → Earnings → Chart visual → Toggle to Subscribers (default is set to Revenue)
💡 Pro Tip: You can adjust the view to show data from the last 24 hours, 7 days (default), 30 days, 3 months, or 12 months by toggling between them at the top of the screen.
🎯 How to Apply This Insight:
- Track growth trends: Monitor increases or decreases in subscribers to assess the impact of promotions, content updates, or pricing changes.
- Improve retention: If subscriber numbers are stagnating or declining, consider enhancing the value of your Delphi by adding exclusive content or engagement incentives.
- Optimize conversion strategies: Analyze what’s driving new subscriptions (e.g., marketing efforts, content improvements, or word-of-mouth) and double down on what works.
- Compare with other revenue streams: Use this data alongside engagement metrics and other monetization insights to refine your pricing model and overall business strategy.
Revenue Generated
Revenue Generated
🔍 What You Can Measure: You can measure the total revenue earned from your Delphi, helping you track financial performance, growth trends, and the effectiveness of your monetization strategy.
📍 Where to Find It:
- Total revenue: Go to Insights → Earnings → Total Revenue box
- Revenue over time: Go to Insights → Earnings → Chart visual (default is set to Revenue)
💡 Pro Tip: You can adjust the view to show data from the last 24 hours, 7 days (default), 30 days, 3 months, or 12 months by toggling between them at the top of the screen.
🎯 How to Apply This Insight:
- Track revenue trends: Monitor changes over time to assess the impact of promotions, pricing adjustments, or content updates.
- Analyze membership distribution: See if most subscribers are opting for lower-tier or higher-tier plans by comparing revenue trends to total subscriber numbers. If most are on lower tiers, consider adjusting pricing, adding incentives for upgrades, or promoting premium features.
- Adjust pricing or offerings: If revenue is stagnant, consider testing different pricing models, adding premium features, or offering exclusive content to increase conversions.
Understanding Insights by Sub-Page
This section breaks down the key metrics available in each subpage of the Insights tab, helping you understand where to find specific data and how to use it effectively. If you’re looking for insights in a structured, pre-organized way, reviewing each subpage in isolation can give you a clear picture of your Delphi’s performance across engagement, content, and monetization.Activity Tab
Activity Tab
📌 What This Tab Tracks: The Activity tab provides an overview of your Delphi’s engagement, showing how much time you’ve spent refining it, how many messages have been answered or left unanswered, and overall user interaction trends.
📍 Where to Find It: Go to Insights → Activity
📊 Key Metrics Available:
- Time Spent Creating Your Delphi: Tracks the total time you’ve spent building and refining your Delphi.
- Messages Answered by Your Delphi: Shows the number of messages your Delphi has responded to.
- Messages Unanswered by Your Delphi: Highlights any messages that didn’t receive a response.
- Messages Sent & Received Chart: Measures the volume of messages exchanged with users in a given time period.
- Total Conversations Created Chart: Counts the number of unique conversations started in a given time period.
- Active Users Chart: Shows how many users have engaged with your Delphi in a given time period.
- Interactions by Medium: Breaks down where users are accessing your Delphi (web, embed, phone, etc.).
- Interactions by Instance: Tracks engagement across different Delphi instances (main clone, customer support version, etc.).
🎯 How to Use This Tab:
- Monitor engagement trends: Use message volume, conversations, and active user data to track Delphi’s growth and refine interaction strategies.
- Identify content gaps: Review unanswered messages to see where additional content or response improvements are needed.
- Optimize platform visibility: Analyze interactions by medium to determine which platforms drive the most engagement and where to focus promotion efforts.
- Compare instances: Evaluate how different instances of your Delphi perform and adjust their positioning or content accordingly.
- Adjust time frames for analysis: Toggle between 24 hours, 7 days (default), 30 days, 3 months, or 12 months at the top of the screen to identify trends over different periods, allowing you to correlate engagement with your marketing efforts.
- Compare Delphi engagement with other platforms: Use this data alongside insights from your social media, newsletters, courses, or other digital platforms to understand where your audience is most engaged and how Delphi fits into your overall content strategy.
User Engagement Tab
User Engagement Tab
📌 What This Tab Tracks: The User Engagement tab provides insights into the most common topics and questions users ask your Delphi, helping you understand what your audience is most interested in.
📍 Where to Find It: Go to Insights → User Engagement
📊 Key Metrics Available:
- Popular Topics: Tracks the most frequently discussed subjects in user conversations, along with how many times each has been mentioned.
- Popular Questions: Shows the most commonly asked questions, providing insight into recurring inquiries and user interests.
🎯 How to Use This Tab:
- Refine your content strategy: Use popular topics and questions to guide the creation of blog posts, videos, or social media content tailored to what users are most interested in.
- Expand your Delphi’s knowledge: If users frequently ask about certain topics, consider adding more content or refining responses to improve accuracy and engagement.
- Identify trends and emerging interests: Watch for new or unexpected topics gaining traction to stay ahead of user needs and adapt your Delphi accordingly.
- Adjust messaging and positioning: If certain topics dominate, consider emphasizing them in your branding, marketing, or course materials.
Content Insights Tab
Content Insights Tab
📌 What This Tab Tracks: The Content Insights tab shows which sources are most frequently cited in conversations, helping you understand what content users rely on the most.
📍 Where to Find It: Go to Insights → Content Insights
📊 Key Metrics Available:
- Most Cited Sources: Lists the content pieces your Delphi references most often, along with their type (file, website, YouTube, etc.) and how many times they’ve been cited.
🎯 How to Use This Tab:
- Identify your most valuable content: See which sources contribute the most to your Delphi’s responses and consider adding similar high-impact materials.
- Spot underutilized content: If certain sources aren’t being cited as much, they may need better structuring, clearer relevance, or additional context.
- Ensure accuracy and relevance: Frequently cited sources should be reviewed to confirm they reflect your most up-to-date knowledge and insights.
- Optimize content strategy: Use this data to refine what you upload, ensuring your Delphi pulls from the most relevant, high-quality materials.
- Compare Delphi engagement with other platforms: If certain sources are frequently cited, repurpose their key takeaways into blog posts, social media content, or videos to reinforce their value beyond Delphi.
Earnings Tab
Earnings Tab
📌 What This Tab Tracks: The Earnings tab provides an overview of your Delphi’s revenue and subscriber growth if you have monetization enabled. It helps you track financial performance and analyze trends in user subscriptions.
📍 Where to Find It: Go to Insights → Earnings
📊 Key Metrics Available:
- Total Subscribers: Displays the number of users currently subscribed to your Delphi.
- Total Revenue: Shows the total earnings generated from your Delphi.
- Revenue Over Time Chart: Tracks how much revenue you’ve made per day over a selected period.
- Subscribers Over Time Chart: Tracks how many users have subscribed per day over a selected period.
🎯 How to Use This Tab:
- Track revenue trends: Monitor changes over time to assess the impact of promotions, pricing adjustments, or content updates.
- Optimize monetization strategies: Analyze what’s driving revenue growth and refine your approach based on what works best.
- Analyze membership distribution: See if most subscribers are opting for lower-tier or higher-tier plans by comparing revenue trends to total subscriber numbers. If most are on lower tiers, consider adjusting pricing, adding incentives for upgrades, or promoting premium features.
- Compare Delphi engagement with other platforms: Evaluate how revenue trends align with engagement on your other digital platforms, such as social media, courses, or newsletters, to refine your overall monetization strategy.
- Adjust time frames for analysis: Toggle between 24 hours, 7 days (default), 30 days, 3 months, or 12 months at the top of the screen to track long-term financial performance.
Further Reading
📌 Best Practices
📌 Best Practices
- 🔄 Regularly Check Your Data: Make reviewing your Insights tab a habit to track trends over time and respond to changes in user engagement.
- 🔗 Correlate Insights Across Tabs: No single metric tells the full story—compare data from Activity, User Engagement, Content Insights, and Earnings to get a comprehensive view of your Delphi’s performance.
- 📝 Use Trends to Inform Content Strategy: If certain topics or questions are popular, consider creating additional resources, refining responses, or promoting those subjects on other platforms.
- ⚙️ Adjust Based on User Behavior: Monitor unanswered messages, engagement dips, or shifts in access channels to make data-driven improvements to your Delphi.
- 📣 Compare with Other Platforms: Use Insights to see how Delphi engagement stacks up against your other channels, like social media, newsletters, or courses, to refine your overall audience strategy.
⚠️ Feature Limitations
⚠️ Feature Limitations
- 🔒 No API Access: Currently, Insights data is only accessible within the Delphi platform and cannot be exported or accessed via an API.
- 📊 Data Stays Within the Platform: All analytics are designed for in-platform use, meaning external integrations or automated reports are not available at this time.
- 💡 Feature Requests Welcome: If you have specific requests for data analysis, feel free to send them over—we’ll take them into consideration for future updates to the Insights page!
🛠️ Troubleshooting/FAQs
🛠️ Troubleshooting/FAQs
Why isn’t my User Engagement tab showing any data?
Why isn’t my User Engagement tab showing any data?
Why does my Earnings page say 'No Memberships'
Why does my Earnings page say 'No Memberships'
How often does the data update?
How often does the data update?
Why is my 'Access Channels' data missing certain platforms?
Why is my 'Access Channels' data missing certain platforms?
Why is my engagement suddenly dropping?
Why is my engagement suddenly dropping?
- Make sure your traditional access mediums are functioning (Is your embed suddenly broken? Did you accidentally disable your talk page, etc.).
- Compare trends with past performance—did you make any changes to your Delphi’s content or promotion strategy?
- Check if there’s been a shift in how users access your Delphi (e.g., different platforms, fewer new conversations).
- Review unanswered messages to see if users are dropping off due to incomplete responses.
Can I export my Insights data?
Can I export my Insights data?