Best Ways to Launch (Soft → Public)

Pick a rollout that fits your audience and polish quickly before going wide.

Outcome at a glance

Who it’s for: Anyone preparing to introduce their Delphi. (Insiders access - Scaler & Immortal) What you’ll achieve: A fast, low‑risk soft launch that turns into a confident public rollout. Time to first win: Same day (soft launch) → 1–2 weeks to go wide.

Why it matters

  • Lower risk: Start with a trusted group; fix top issues before public traffic arrives.

  • Higher signal: Early users provide focused feedback you can act on quickly.

  • Repeatable: Use the same frame for future audiences, cohorts, or products.

Choose your track

  1. Soft Launch (Insiders + Link) — Easiest, fastest. Invite a small group, share the link, iterate from their chats.

  2. Site Launch (Hero + Bubble) — Place Delphi on your homepage/FAQ; require email for continuity; add 5–7 starters.

  3. Phone/WhatsApp Launch — Claim a number (toll‑free/10DLC), connect WhatsApp; publish a simple “text/call me” CTA.

You can also pair tracks (e.g., Soft → Site; Soft → Phone) over 1–2 weeks.

What you’ll set up

  • Profile: Bio, Initial Message, Suggested Questions, Disclaimer (if needed).

  • Mind: Top 20 FAQs + 2–3 how‑tos; Interview Mode prompts for gaps.

  • Access Groups: Insiders/Public/Anonymous plan; usage allowances.

  • Integrations: Website Embed (Profile/Chat + Bubble), Phone Number (optional), WhatsApp (optional).

  • Operate stack: Conversations (Review & Revise), Broadcasts (announce), Actions (nudges).

Track 1 — Soft Launch (Insiders + Link)

Build

  1. Polish Profile and upload essential docs to Mind.

  2. Add 5–7 Suggested Questions; tighten Initial Message.

Launch 3) Create Insiders; Invite 10–30 trusted users; share Delphi link. 4) Add a small Website Embed on a low‑traffic page (optional).

Operate (week 1) 5) Daily Review & Revise 5 answers; add one doc per repeated gap. 6) Broadcast a short check‑in to Insiders: “What felt missing?” 7) Action: Conversation Ended → ask for one piece of feedback.

Go‑wide criteria

  • Unanswered drops < 5%

  • First‑message rate healthy (> 35%)

  • Top 5 gaps resolved

Track 2 — Site Launch (Hero + Bubble)

Build

  1. Profile polish; 5–7 starters; Require email if continuity matters.

Launch 2) Website Embed (Hero) on homepage or key landing page. 3) Add Chat Bubble to catch site‑wide questions. 4) Add Starter CTA in hero: “Ask me about [A/B/C]—get a 3‑step plan.”

Operate (weeks 1–2) 5) Review & Revise daily; promote strong starters, retire weak ones. 6) Broadcast: “We’re live” announcement; week‑2 follow‑up with top questions answered. 7) Actions: Inactivity 7d → check‑in; Quota Reached → upgrade path.

Go‑wide criteria

  • First‑message rate > 30%

  • Return rate > 20%

  • Unanswered trending down week‑over‑week

Track 3 — Phone/WhatsApp Launch

Build

  1. Claim Phone Number (toll‑free/10DLC) and connect WhatsApp.

  2. Record a 2‑minute voice sample; tune Stability/Similarity/Speed.

Launch 3) Publish a CTA: “Text or call me at [number]” on social, email footer, and site. 4) Set Reply‑To and test SMS greeting & voice intro.

Operate (weeks 1–2) 5) Review & Revise daily on calls/SMS; add answers to Mind. 6) Actions: Phone Captured → verify; Conversation Ended → send recap. 7) Optional Broadcast to new opt‑ins with a helpful tip.

Go‑wide criteria

  • Call connects stable; SMS replies within SLA

  • No Answer rate decreasing after revisions

Recipes

Broadcasts

  • Soft launch check‑in (Email): “Quick favor, what felt missing or unclear? Hit reply with 1 thing.”

  • Site launch (Email/SMS): “We’re live! Ask me about [A/B/C]. Here’s the link.”

  • Phone launch (SMS): “Welcome! Text me questions about [topic]. Try: ‘Give me a 3‑step plan for ___.’”

Actions

  • Conversation Ended → Send Message (User) asking for one feedback item (Immediate)

  • Inactivity 7d → Send Message (User) check‑in (Fixed Delay)

  • Quota Reached → Send Message (User) with upgrade path (Immediate)

  • Phone Captured → Send Message (User) to verify number (Immediate)

Metrics to watch

  • First‑message rate

  • Return rate (7‑day)

  • Unanswered → revised trend

  • Channel‑specific: email opt‑ins, phone connects, bubble opens, hero CTR

Troubleshooting

  • Low first‑message rate → strengthen hero CTA; add 2 new starters; require email for continuity.

  • High unanswered → upload missing docs; run a 10‑minute Interview block.

  • Slow phone replies → retune voice settings; review call minutes quota.

Pre‑flight checklist

PreviousOverviewNextLearning Platform Launch (Kajabi / Thinkific / Mighty)

Last updated