Content Marketing & Knowledge Base Assist
Deflect repeat questions and guide readers to the right resources, right inside your site.
Outcome at a Glance
Who it’s for: Teams with blogs, documentation, or resources that generate repeat questions. What you’ll achieve: Grounded, citation-backed answers embedded directly on your content pages — reducing friction, building trust, and revealing what readers care about most. Time to first win: 45–60 minutes.
Why it Matters
Meet readers in context: Users get help directly on the page — no new tabs or support tickets.
Build trust: Citations show exactly where information comes from, so readers can verify and explore deeper.
Reduce support load: Consistent, source-linked answers deflect common questions and keep documentation up to date.
Track content demand: Tag and segment users by topic to uncover what matters most to your audience.
Your Delphi becomes your content concierge — answering, teaching, and gathering insights at scale.
What You’ll Set Up
Mind → Document Types — Upload cornerstone posts, FAQs, and how-tos.
Content Settings — Add Context, Citation URL overrides, and Publish Dates for accuracy.
Mind Settings → Citations — Set to Show so Delphi’s answers link back to your original sources.
Integrations → Website Embed — Add Delphi to your docs, blog, or resource templates.
Alerts & Actions
Alerts: Detect recurring topics or confusion points.
Actions: Tag users based on topic, interest, or question type.
Conversations → Review & Revise — Weekly maintenance cycle for answer quality and content freshness.
Build → Launch → Operate
Build (30–40 min)
Upload Core Content:
Top 10 blog posts or guides
Top 10 FAQs
3 key how-tos Add Context and Publish Dates for each.
Enable Citations:
In Mind Settings, toggle Show Citations ON.
Use Citation URL overrides if the canonical link differs from the uploaded file.
Suggested Questions: Add 5 starters tailored to your page’s content. Examples:
“Summarize this article in 3 bullets.”
“What should I do first after reading this?”
“Show me a step-by-step for [task].”
“Link me to a deeper dive on [concept].”
“What changed since last year?”
Alerts (Insight Tracking): Create natural-language triggers that detect key topics or patterns.
“If a user asks about integrations, tag as Interested: Integrations.”
“If a user asks for troubleshooting or ‘why this isn’t working,’ tag as Needs Help: Implementation.”
“If a user mentions ROI, results, or growth, tag as Interested: Strategy.”
Actions:
When alert fires, Add Tag (User) to group by interest.
Optionally Send Notification (Team) to Slack or CRM for trend tracking.
Launch (10–15 min)
Embed Delphi: Add your embed to docs, blog, or FAQ templates — ideally near the top or beside the content body.
Add a CTA: “Ask me about this topic” or “Need help applying this guide?”
Activate Alerts & Actions:
Confirm tags are applied correctly (check Testing → Actions Log).
Verify that messages and citations render correctly on-page.
Optional: Set up a Broadcast: “What’s new in the docs” monthly roundup for your Knowledge segment.
Within one hour, your Delphi becomes your documentation assistant — and your analytics engine for audience interest.
Operate (Weekly, 20–30 min)
Review Conversations: Use Filters → Search by Tag or Keyword to see top themes. Add new snippets or update outdated ones.
Refine Alerts: Add new topic triggers as trends shift (“AI prompts,” “billing setup,” etc.).
Tag Insights: Review user tags by topic to identify which areas drive engagement, confusion, or upgrades.
Update Mind: Refresh Publish Dates and upload new or revised posts.
Broadcast: Send a monthly roundup highlighting new or updated resources.
Recipes (Copy → Tailor)
Suggested Questions (on content pages)
“Summarize this article in 3 bullets.”
“What should I do first after reading this?”
“Show me a step-by-step for [task] mentioned here.”
“Link me to a deeper dive on [concept].”
“What changed since last year?”
Alert Examples
“If user asks about troubleshooting or setup, tag as Needs Help: Setup.”
“If user requests deeper strategy or ROI details, tag as Interested: Strategy.”
“If user asks about updates or version changes, tag as Interested: Product News.”
“If user shares success or feedback, tag as Advocate and notify team.”
Action Examples
Action A: Tag User by Topic Trigger: Alert fires (e.g., Interested: Strategy) Action: Add Tag (User) Result: User grouped for later targeting or Broadcasts.
Action B: Notify Team of Trend Trigger: Tag count > threshold (e.g., 10 users with Needs Help: Setup) Action: Send Notification (Slack/Email) — “10 users asked about setup this week — consider adding a how-to.”
Action C: Monthly Insight Summary (Optional) Use tagged data to generate a mini Broadcast: “This month’s top topics: [Topic A], [Topic B], [Topic C]. Here’s what’s new or updated in each.”
Monthly Docs Roundup (Email)
Subject: New & updated resources this month Body: “Hi {user}, here are the guides readers asked for most: [Post/Guide A] — what it solves [Post/Guide B] — what’s new [Post/Guide C] — who it’s for Reply with your goal, and I’ll suggest a 10-minute plan.”
Metrics to Watch
Doc CTR (from citations) — Measure click-through to source material.
Unanswered → Revised Trend — Should decrease weekly.
Time-to-Answer — Instant and grounded with sources.
Topic Tag Counts — Identify trending themes and FAQ gaps.
Engagement by Page — Which content generates the most Delphi conversations.
Troubleshooting
Citations missing: Ensure uploaded sources are text-based; set Citation URL overrides for canonical links.
Out-of-date answers: Update Publish Date and re-upload latest versions.
Low engagement: Move embed higher; add two new Suggested Questions relevant to the page.
Tags not applying: Confirm Alerts reference natural phrasing and include common variants.
Pre-Flight Checklist
Cornerstone posts, FAQs, and how-tos uploaded with Context + Publish Date.
Citations set to Show.
Website Embed live on key content pages.
5 page-specific Suggested Questions active.
Alerts configured for key topics and interest areas.
Actions tested for tagging and notifications.
Weekly Review & Revise slot booked; first pass complete.
In Practice
Your Delphi becomes your content co-pilot — grounding every answer in your documentation, capturing what readers want next, and tagging users by interest for smarter follow-ups.
“If someone asks about integration setup, tag them as Interested: Integrations. If three or more ask, notify the team.” That’s how you turn documentation into both a knowledge base and a content intelligence engine — powered by Delphi.
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