Overview
The best ways to introduce your Delphi. From soft launch to full public rollout.
What this section is
Outcome‑focused playbooks that show how to launch your Delphi across channels with minimal friction and maximal signal. You’ll pick a track (Soft, Site, Phone/WhatsApp, Platform/Slack) and follow Build → Launch → Operate steps with ready‑to‑use recipes.
Included (suggested) playbooks
Best Ways to Launch (Soft → Public) — compare three proven rollout tracks and pick one.
Learning Platform Launch (Kajabi/Thinkific/Mighty) — place Delphi inside lessons.
Slack Workspace Concierge — bring Delphi into channels where people already work.
Website Hero + Bubble — convert homepage traffic with a profile/chat embed.
Phone/WhatsApp Launch — add a dedicated number for SMS/voice (and optional WhatsApp).
Why it matters
Meet users where they are: Put Delphi in familiar places (site, class, Slack, phone).
Lower risk, higher signal: Start small (Insiders) to polish answers before going public.
Faster opt‑in loops: Require email where continuity matters; capture leads cleanly.
Repeatable playbook: Use the same launch frame for future audiences or products.
How to use these playbooks
Choose a track based on your audience and channel mix (see Quick chooser).
Follow the Build → Launch → Operate steps in the chosen playbook.
Run the recipes (Broadcasts, Actions, Suggested Questions).
Measure & iterate using the listed metrics; run weekly Review & Revise.
Quick chooser
Private polish first → Best Ways to Launch (Soft Launch): Link in bio.
Courses/cohorts → Learning Platform Launch (Kajabi/Thinkific/Mighty).
Teams/communities → Slack Workspace Concierge.
High traffic site → Website Hero + Bubble (Require email).
Mobile‑first → Phone/WhatsApp Launch (toll‑free/10DLC + WhatsApp).
Shared building blocks
Profile — Initial Message + Suggested Questions tuned for the first visit.
Mind — top FAQs/how‑tos; Interview Mode prompts for gaps.
Access Groups — Insiders/Public/Anonymous plan; usage allowances.
Integrations — Website Embed, Phone Number, Learning Platforms, Slack.
Operate — Conversations (Review & Revise), Broadcasts, Actions.
Best practices (applies to every launch)
Soft then public: Ship to Insiders first; fix top 5 questions; then broaden.
Require email where continuity matters (personalization, follow‑ups).
Seed starters: Add 5–7 Suggested Questions to reduce “blank chat” moments.
Instrument the basics: ensure Mentions, opt‑ins, and first‑message rate are visible.
Announce with value: Lead with the benefit (“Ask me about X, get a 3‑step plan”).
Metrics to watch
First‑message rate (visits → first message)
Opt‑in rate (Anonymous → Public)
Return rate (7‑day)
Unanswered → revised (weekly drop)
Channel‑specific (e.g., call connects, Slack replies, lesson engagement)
Pre‑flight checklist
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