Event Funnel (Pre / Day‑Of / Post)
Max attendance and post‑event engagement with broadcasts and timely nudges.
Outcome at a Glance
Who it’s for: Speakers, cohort leads, and community teams running live sessions or recurring events. What you’ll achieve: Pre-event reminders, real-time nudges, and post-event follow-ups, all triggered automatically by user behavior and conversation context. Time to first win: 60 minutes for your first event setup.
Why it Matters
Fewer no-shows: Smart reminders lift attendance and engagement.
Better questions: Pre-event prompts prime stronger participation.
Higher conversion: Post-event follow-ups turn attention into action.
Delphi transforms your event funnel from one-off campaigns into living conversations that drive attendance and follow-through, automatically.
What You’ll Set Up
Mind — Upload the event agenda, venue/links, and FAQs; include Context and Publish Dates.
Actions
A. Specific Date/Time → Send reminder messages before the event.
B. Post-Event (Conversation Ended) → Trigger follow-up survey or next-step message.
C. Conversational Nudges → After X messages or triggered Alerts, mention the event naturally (“Have you seen our upcoming session?”).
Alerts
Detect interest, confusion, or readiness that makes a user a good event attendee.
Example: “If user asks for deeper help or step-by-step advice, tag as Event-Eligible and send invite.”
Broadcasts — Save-the-date, Day-before, Day-of, and Post-event Recap.
Products (optional) — Add related event resources (recordings, toolkits) with conversational keywords, frequency = once per conversation.
Build → Launch → Operate
Build (30–40 min)
Mind Setup:
Upload the event agenda, FAQ, and location/link details.
Add Publish Date and Context (e.g., “October 2025 Workshop Series”).
Tags & Segments:
Create tags like Event-Eligible, Registered, and Attended.
You’ll use these to trigger targeted follow-ups.
Actions:
A. Specific Date/Time → Send Save-the-date and Day-of reminders.
B. Conversation Length → “After 5 messages, mention upcoming event.”
C. Post-Event (Conversation Ended) → Send recap or resource message.
Alerts:
“If user mentions struggling with implementation, tag as Event-Eligible and invite to next session.”
“If user asks for help, deeper training, or examples, tag as Event-Eligible.”
“If user says they missed last event or asks ‘how can I learn this live,’ send the next event link.”
Broadcasts:
Draft Save-the-date, Day-before, Day-of, and Recap messages (see Recipes).
Launch (15–20 min)
Broadcasts:
Send Save-the-date to your Event-Eligible or Registered segment.
Send Day-before Prep broadcast with 2–3 starter questions.
Actions:
Nudge Action: After 5 user messages → Send Message (User): “You’ve asked some great questions, I’m hosting a live session next week that dives into this. Want the link?”
Follow-Up Action: If user says “yes,” Send Email/SMS with event link and add Registered tag.
Alerts:
Confirm that “Event-Eligible” and “Interested” tags are firing correctly.
Test notifications (Slack/email) so you’re alerted when someone qualifies for an invite.
Delphi handles the timing. You just set the triggers.
Operate (Day-of + Post)
Pre-Event:
Action: Send final SMS or WhatsApp reminder 10–30 minutes before start.
Conversation Monitoring: Watch chat logs for questions to add to Mind.
During Event:
Note common questions; feed them back into your Mind for reuse.
Post-Event:
Action: Conversation Ended → Send Message (User): “Thanks for joining! Here’s a quick recap + key links. Want help applying this? I can map a 10-minute plan.”
Broadcast (Recap): Send replay + next-step resource to Attended segment within 24 hours.
Alert (Missed Event): “If user mentions missing the event, tag as Follow-Up Needed and send replay.”
Recipes (Copy → Tailor)
Broadcasts
Save-the-Date (Email) Subject: You’re on the list: [Event Name] Body: “Hi {name}, mark your calendar for [date/time]. Bring one question about [topic]. I’ll send prep prompts the day before.”
Day-Before Prep (Email/SMS) Subject/SMS: 1-day out — bring a question on [topic] Body: “Here are some starter ideas: ‘Explain [concept] simply,’ ‘Give me a 3-step plan for [goal],’ ‘What should I avoid?’”
Day-Of Reminder (SMS/WhatsApp) “Hi {name}, we start at [time]. Join here: [link]. If you’re early, ask me: ‘Summarize the agenda in 30 seconds.’”
Recap & Next Step (Email) Subject: Replay + next step Body: “Here are the key links and replay. If you want help applying this, reply with your goal and I’ll map a 10-minute plan — or check out [resource].”
Action Examples
Action A — Nudge After 5 Messages Trigger: 5 user messages Action: Send Message (User) Message: “You’ve been asking great questions! I’m hosting a live session next week that goes deeper. Want me to send details?”
Action B — Follow-Up on Nudge Acceptance Trigger: User says “yes” or similar Action: Send Email/SMS with event link + tag user as Registered.
Action C — Post-Event Recap Trigger: Conversation Ended Action: Send Message (User) Message: “Thanks for joining! Here’s the recap and replay. Want help applying it to your goals?”
Alert Examples
“If user asks for examples or frameworks, tag as Event-Eligible and send session invite.”
“If user mentions struggling or confusion with [topic], tag as Event-Eligible and recommend live session.”
“If user missed last event, tag as Follow-Up Needed and send replay.”
“If user shares success story, tag as Champion and invite to speak or share testimonial.”
Metrics to Watch
Attendance Rate (% of registrants who join)
Q&A Participation (starter usage)
Recap CTR
Next-Step Conversions (from recap message or Broadcast)
Alert Accuracy (% of tags correctly identifying Event-Eligible users)
Troubleshooting
Low attendance: Add SMS reminder 30 minutes before event; adjust timing to audience peak hours.
Weak questions: Send stronger prep prompts; add “What not to ask” guidance in your Day-before message.
Low follow-through: Add a 48-hour recap reminder with one clear CTA.
Too many irrelevant alerts: Refine alert phrasing to include intent signals (“only if mentions needing help” or “asks for training”).
Pre-Flight Checklist
Event agenda/FAQ uploaded to Mind with Publish Date.
Segments/tags for Event-Eligible, Registered, and Attended created.
Save-the-date, Day-before, Day-of, and Recap Broadcasts drafted.
Actions configured: Date/Time reminders, Message Count Nudge, Conversation Ended follow-up.
Alerts active for users asking for help or seeking deeper guidance.
Optional resources/products linked with conversational keywords.
In Practice
Your Delphi becomes your event concierge, spotting the people who’d benefit most from attending, nudging them naturally, reminding them right before, and following up after.
“If someone asks for help applying this week’s lesson, tag as Event-Eligible and share next session link.” “After 5 messages, mention the upcoming event and send a follow-up text if they show interest.”
That’s Delphi turning your events into a self-sustaining engagement loop: listen → invite → remind → follow up → grow.
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